從業(yè)6年
設計費 ￥400~600
成套案例
華海舒適家暖通體驗店
重慶
本案是重慶華海暖通的品牌總部展廳設計。通過室內(nèi)形態(tài)的和空間功能的策劃，我們將整個建筑體分為上下3層面積共4000平面米的展陳體驗空間，從使用功能上主要分為前區(qū)接待、品牌文化廳，展陳體驗區(qū)、銷售區(qū)和辦公區(qū)四個模塊，將華海暖通中央空調(diào)、中央凈水、新風系統(tǒng)及采暖系統(tǒng)四大產(chǎn)品體系從客戶和品牌交互的商業(yè)思維進行有機結(jié)合，打造出突破傳統(tǒng)暖通行業(yè)認知的全新品牌體驗綜合體。
Thisis the brand exhibition hall design for Huahai HVAC. Through the planning ofinterior form and space function, we divide the whole building into threefloors of experience space. We use the commercial thinking of brand userinteraction to create a new experience complex that breaks through thetraditional cognition of the HVAC industry.
Commercial
Space Design 空 間 設 計
在空間設計上，我們提出了三場三力的設計理念，即道場（Dojo）、氣場（Energy）、展場（Exhibition）以及提案力（Proposal）、交互力（Interactive）、傳播力（Spreading）。三場的運用，利用場與景的設計，教育客戶的認知，占領(lǐng)客戶的心智，完成品牌與客戶之間信任和認同；而三力法則，是讓用戶一眼獲得清晰的預期目標，進而主動參與到品牌的場景交互之中，通過空間自帶傳播的設計而達到品牌商業(yè)空間的商業(yè)目的和價值。
Interms of space design, we put forward the design concept of “3 scenarios” and“3 forces” which are tao, energy, exhibition and proposal force, interactive force,spreading force. Those design concepts not only help brands capture thecustomer's mind, achieve the trust and recognition, but provide a clear targetpaths, the interaction with customers and auto-communication power. We designto show the true value of the brand.
Space
Display Design 展 陳 設 計
在品牌展陳上，為了更加立體的表達華海舒適家的品牌內(nèi)涵，我們在品牌文化廳的設計上不同于以往單純對品牌發(fā)展歷程的陳列，而是結(jié)合人類在整個暖通產(chǎn)品各個歷史階段上的科技創(chuàng)新歷程進行了生動的敘事性的展陳，歷史還原的手法，趣味的演變革新，不僅讓觀者妙而求知，又讓顧客在探索中了解華海暖通舒適家的發(fā)展脈絡和歷程，全面地展示了其品牌的職業(yè)性和專業(yè)性。
Interms of brand value display, the design of the hall of brand culture is notonly just a display of the brand development process, but also a vividdescription of the development process of hvac products in various historicalperiods.
Products
Experience Design 產(chǎn) 品 體 驗
在產(chǎn)品體驗上，為了讓顧客消除銷售的心理壓迫，又使得華海暖通的產(chǎn)品展陳不單純地僅限于家空間的場景運用，我們突破了樣板間式的體驗方式，而是多元地打造了茶室、咖啡吧、圖書館、桌球廳、高爾夫球室等輕休閑空間。在這里，不僅通過不同的場景打造，暗含華海暖通在不同功能空間里的完美運用，更讓顧客在輕松愉悅的氛圍中，深度體驗由專業(yè)團隊打造出，不同濕度、溫度在環(huán)境中的科學計算而得到的高度舒適感。
Interms of product experience, to eliminate the sense of pressure in sales, weabandoned the traditional model room, but diversified to create a tea room,coffee bar, library, billiard hall, golf room and other recreational spaces.Those different scenes are not only show the possibility of the Huahai HVACbeing used in different functional spaces, but also let customers to experiencethe comfort brought by scientific room humidity and temperature in a relaxedand pleasant atmosphere.
海暖通品牌總部展廳的設計，在當?shù)夭粌H樹立起了一個行業(yè)品牌形象的標桿，更為華海暖通品牌2.0時代的全面開啟奠定了全新的認知和基石。
Thedesign of the Huhai HVAC brand exhibition hall sets up a benchmark ofindustrial brand image in the local area, which lays a new cognition andcornerstone for the comprehensive opening of the 2.0 era of Huhai HVAC brand.
Thisis the brand exhibition hall design for Huahai HVAC. Through the planning ofinterior form and space function, we divide the whole building into threefloors of experience space. We use the commercial thinking of brand userinteraction to create a new experience complex that breaks through thetraditional cognition of the HVAC industry.
Commercial
Space Design 空 間 設 計
在空間設計上，我們提出了三場三力的設計理念，即道場（Dojo）、氣場（Energy）、展場（Exhibition）以及提案力（Proposal）、交互力（Interactive）、傳播力（Spreading）。三場的運用，利用場與景的設計，教育客戶的認知，占領(lǐng)客戶的心智，完成品牌與客戶之間信任和認同；而三力法則，是讓用戶一眼獲得清晰的預期目標，進而主動參與到品牌的場景交互之中，通過空間自帶傳播的設計而達到品牌商業(yè)空間的商業(yè)目的和價值。
Interms of space design, we put forward the design concept of “3 scenarios” and“3 forces” which are tao, energy, exhibition and proposal force, interactive force,spreading force. Those design concepts not only help brands capture thecustomer's mind, achieve the trust and recognition, but provide a clear targetpaths, the interaction with customers and auto-communication power. We designto show the true value of the brand.
Space
Display Design 展 陳 設 計
在品牌展陳上，為了更加立體的表達華海舒適家的品牌內(nèi)涵，我們在品牌文化廳的設計上不同于以往單純對品牌發(fā)展歷程的陳列，而是結(jié)合人類在整個暖通產(chǎn)品各個歷史階段上的科技創(chuàng)新歷程進行了生動的敘事性的展陳，歷史還原的手法，趣味的演變革新，不僅讓觀者妙而求知，又讓顧客在探索中了解華海暖通舒適家的發(fā)展脈絡和歷程，全面地展示了其品牌的職業(yè)性和專業(yè)性。
Interms of brand value display, the design of the hall of brand culture is notonly just a display of the brand development process, but also a vividdescription of the development process of hvac products in various historicalperiods.
Products
Experience Design 產(chǎn) 品 體 驗
在產(chǎn)品體驗上，為了讓顧客消除銷售的心理壓迫，又使得華海暖通的產(chǎn)品展陳不單純地僅限于家空間的場景運用，我們突破了樣板間式的體驗方式，而是多元地打造了茶室、咖啡吧、圖書館、桌球廳、高爾夫球室等輕休閑空間。在這里，不僅通過不同的場景打造，暗含華海暖通在不同功能空間里的完美運用，更讓顧客在輕松愉悅的氛圍中，深度體驗由專業(yè)團隊打造出，不同濕度、溫度在環(huán)境中的科學計算而得到的高度舒適感。
Interms of product experience, to eliminate the sense of pressure in sales, weabandoned the traditional model room, but diversified to create a tea room,coffee bar, library, billiard hall, golf room and other recreational spaces.Those different scenes are not only show the possibility of the Huahai HVACbeing used in different functional spaces, but also let customers to experiencethe comfort brought by scientific room humidity and temperature in a relaxedand pleasant atmosphere.
海暖通品牌總部展廳的設計，在當?shù)夭粌H樹立起了一個行業(yè)品牌形象的標桿，更為華海暖通品牌2.0時代的全面開啟奠定了全新的認知和基石。
Thedesign of the Huhai HVAC brand exhibition hall sets up a benchmark ofindustrial brand image in the local area, which lays a new cognition andcornerstone for the comprehensive opening of the 2.0 era of Huhai HVAC brand.
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